The Video: Industry research confirms that crowdfunding campaigns with videos are significantly more effective than campaigns launched without a video.
The video introduces your idea, explains the benefit it will bring and helps to establish a personal connection with a potential supporter.
Some of the most successful crowdfunding videos are recorded with a cell-phone, and convey an emotional, compelling and powerful message or need. Other videos are mere screen recordings of a strategically planned Power Point presentation. Some users might also prepare professional, high-definition videos, however do not let these videos intimidate you.
The substance of the content is more important than the medium in which it is expressed.