Real Funding Targets

Budget/Realistic goals: Additionally, setting clear and realistic objectives will help your campaign develop momentum and meet your donation goal.

Supporters want to donate to campaigns that they believe have specific goals and a legitimate chance for success. With that said, Project Creators will face occasional obstacles during the campaign.

Project creators should also factor in E.C. platform and gateway fees into the donation goal. Asking for $10,000 when you need $8,000 might be necessary if the subject matter of your campaign is running on a tight budget.

What will it take to raise that amount of money?

  Basic $1,000-10,000 Intermediate $10,000-100,000 Advanced $100,000+
Supporters 40 to 200 150 or more 1000+
Campaign (days) 30 to 45 30 to 60 30 to 75
Time required (per day) 15 min to 2 hours 1 to 2 hours per day 2 to 4 hours per day
Campaign activity -Methodical, yet flexible and dynamic campaign plan, involving consistent emails and social media conversations. -Same as Basic, plus.
-Blog influence.
-Same as Intermediate, plus.
-Press support and broader reach.
Relationship with network -Established trust between the Project Leader(s) and their Tier 1 and part of their Tier 2 network. -Established trust between the Project Leader(s) and their Tier 1 and Tier 2 networks, and part of their Tier 3. -Established trust between the Project Leader(s) and their 1st, 2nd and 3rd Tier and beyond
-Many times Project Leaders are stars in their niche/community, and have an engaged and energized fanbase.


Tier 1 - Friends, Family, and Dedicated Fans - Contribute first because trust and relationship is already established (plan to reach out to a few before you launch so they are ready for their role as catalysts)

Tier 2 - Friends-of-Friends and Acquaintances - Contribute after ´trust signals´ are sent (i.e., see other people contribute or see other people buzzing about your project via online discussions or press)

Tier 3 - Broader Connections and the Crowd - Contribute last because it takes more work to gain their attention and win trust

Projects that raise the most are ones that start with Tiers 1 and 2, and build momentum into the Tier 3.

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