Let's look at some additional ways of raising awareness for your Endless Crowds project in real life.
Have additional business cards made up solely to promote your campaign, so you can hand them to contacts and other people you meet. Check out Moo for eye-catching custom business cards.
Nothing like a good old-fashioned flyer. You can print fancy flyers or go the copy machine route. Post flyers in places people who are likely to take an interest in your project might find them.
Perhaps your organization already has a mailing list, or maybe you already send an ask each year for donations to an annual campaign. Include a link to your Endless Crowds project page on any ask letters you already send, or, if you don't already send a regular donation letter, consider sending a brief, friendly note to your mailing list with information about your new online fundraising project.
Create a quick, eye-catching postcard for your project and send it by mail to your list or distribute it in your town or to places you're likely to find potential funders. Mail stacks to like-minded organizations who might be able to display them in their lobbies or storefronts. (Theater companies do this all the time.)
Attend events related to your project — readings, signings, lectures, gallery events, screenings, meet-ups — and talk up your project. Bring your business cards and postcards with you.
Conferences and Trade Shows
Why not table at a conference or trade show to try and drum up support for your project? Keep in mind the cost, of course, but some small industry trade shows are reasonably priced and are a great way to reach out to potential supporters.
Fundraisers & Benefits
Throw a low-cost fundraiser and invite people to come out and hear about your project in the flesh.
Tell the news! Of course you may have to use ON-line tactics (like email) to get your story into the right hands, but don't underestimate the power of the printed word (people still read newspapers), television, and radio to get your story heard. Write up a press release, create a short, targeted list of media outlets that might take an interest in your story, and get yourself out there.
Give it to Your Parents
Remember when you were a kid and you had to sell chocolate bars to fund your school sports team? The best way to sell the candy wasn't door-to-door — it was to let your parents take the box to work and sell it to their co-workers. Our parents (or grandparents, or siblings, or mentors) are our most unabashed supporters. Give those people some postcards or flyers they can take to their networks to ask for support on your behalf.
Real-Life Social Networks
Where do you regularly go each week to meet people? Are you part of any clubs or groups? Ask to make a short announcement at the end of your next meeting and tell people about your project. "Hey, I'm doing this online fundraiser and I wanted to let you guys know. Here is a postcard." It's amazing how well people respond when they're not protected by the anonymity of Facebook.
Those were just a few ideas — we want to hear from YOU. Have you had any success drumming up support for your Endless Crowds project outside of the Internet? How did you do it? Do you have any advice for others?
What will it take to raise money?
|Basic $1,000-10,000||Intermediate $10,000-100,000||Advanced $100,000+|
|Contributors||40 to 200||150 or more||1000+|
|Campaign (days)||30 to 45||30 to 60||30 to 75|
|Time required (per day)||15 min to 2 hours||1 to 2 hours per day||2 to 4 hours per day|
|Campaign activity||-Methodical, yet flexible and dynamic campaign plan, involving consistent emails and social media conversations.||-Same as Basic, plus.
|-Same as Intermediate, plus.
-Press support and broader reach.
|Relationship with network||-Established trust between the Project Leader(s) and their Tier 1 and part of their Tier 2 network.||-Established trust between the Project Leader(s) and their Tier 1 and Tier 2 networks, and part of their Tier 3.||-Established trust between the Project Leader(s) and their 1st, 2nd and 3rd Tier and beyond
-Many times Project Leaders are stars in their niche/community, and have an engaged and energized fanbase.