c) An ace up your sleeve

An ace up your sleeve: The final week of your project is an important time to engage any inactive supporters. The most effective way of bringing these individuals into the donation fold is to highlight contributions from your core supporters.

Large donations from committed supporters are a great advertising tool to elicit funds from those who have not yet donated.  

Revise Project Page and Release Final Incentive: Release your pre-planned final marketing promotion. This is your final marketing promotion and should be the grand finale of your campaign.

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