Re-contact Media Sources and Core Supporters who did not donate the first time around: Supporters are more likely to contribute to your campaign if they think it is likely to be successful and make an actual difference.
While attracting attention from CNN or other major news outlets may be challenging, using these mediums at the local level is extremely effective.
Contact your local news affiliate by way of your press release, phone call or email advocating a story about your project. Local news organizations want to run positive stories about uplifting community initiatives and will provide valuable advertising.
Continue to expand your email list.
Crowdfunding is often most successful when it is met with a vigorous email campaign to potential supporters. Continue to research new leads for potential supporters, and send mass emails to increase your chance of success.