b) Letter to Friends & Family

Crowdfunding is not just about an exchange on money but more importantly an exchange of ideas 

Before your campaign launches, Write a Letter to send to your core supporters and potential supporters to show that you’ve launched your campaign. Send this document to your contacts in order to gain initial support and get your campaign off the ground. The Letter will also prompt your core supporters to provide ideas and feedback regarding your campaign and/or project.

*REMEMBER: Core supporters are more than just a source for funds. They can also provide feedback when testing new marketing strategies. Many crowdfunding campaigns start and end their fundraising drive strong, but fail to maintain the momentum during the middle of their campaign. 

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