c) Press Release

Design a press release which you can send to local media outlets. The press release provides a snapshot of your project to the general public, which helps attract new supporters and legitimize your campaign to core supporters.

Some media outlets you can use include:

  • Local mayor’s office
  • Newsletters or circular used for local businesses
  • Your organization’s website,
  • Local newspaper,
  • Popular local blogs, and any
  • Online community forums

It is important to be creative when considering media outlets.

*Remember: Crowdfunding is not just about an exchange on money but more importantly an exchange of ideas 

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