Be thoughtful about the Goods you offer - they are a core part of determining success.
Have a wide range of price-points: small ($5-$100), medium ($150-$500), large ($600-$1,000), and extra-large ($1,000+).
Ensure the Goods have meaning and value to your network and beyond.
Have the small level be easy to distribute (e.g., MP3's, digital still pictures, acknowledgements on a website); medium level is often physical goods, large and extra large levels are often live ⁄ custom ⁄ special goods, services, or experiences.
Make the Goods special, unique, in short supply (e.g., custom, handwritten, signed, numbered, limited).
Create a Goods menu that reveals your character and project brand.
Allow funders to be part of your project (e.g., their name featured, access to a live event, join in on production).
Use Goods to help funders feel like they know you (e.g., if you paint, do photography, love cats, work that into your Goods).
Offer experiences that get you to meet funders face to face (e.g., invite them to live shows, workshops, consulting sessions, tours, dinners), and provide these at various price points.