What does it take to raise money?

What does it take to raise money?

  Basic $1,000-10,000 Intermediate $10,000-100,000 Advanced $100,000+
Supporters 40 to 200 150 or more 1000+
Campaign (days) 30 to 45 30 to 60 30 to 75
Time required (per day) 15 min to 2 hours 1 to 2 hours per day 2 to 4 hours per day
Campaign activity -Methodical, yet flexible and dynamic campaign plan, involving consistent emails and social media conversations. -Same as Basic, plus.
-Blog influence.
-Same as Intermediate, plus.
-Press support and broader reach.
Relationship with network -Established trust between the Project Leader(s) and their Tier 1 and part of their Tier 2 network. -Established trust between the Project Leader(s) and their Tier 1 and Tier 2 networks, and part of their Tier 3. -Established trust between the Project Leader(s) and their 1st, 2nd and 3rd Tier and beyond
-Many times Project Leaders are stars in their niche/community, and have an engaged and energized fanbase.

 

Tier 1 - Friends, Family, and Dedicated Fans - Contribute first because trust and relationship is already established (plan to reach out to a few before you launch so they are ready for their role as catalysts)

Tier 2 - Friends-of-Friends and Acquaintances - Contribute after ´trust signals´ are sent (i.e., see other people contribute or see other people buzzing about your project via online discussions or press)

Tier 3 - Broader Connections and the Crowd - Contribute last because it takes more work to gain their attention and win trust

Projects that raise the most are ones that start with Tiers 1 and 2, and build momentum into the Tier 3.

Have more questions? Submit a request

Comments

Powered by Zendesk