What does it take to raise money?
|Basic $1,000-10,000||Intermediate $10,000-100,000||Advanced $100,000+|
|Supporters||40 to 200||150 or more||1000+|
|Campaign (days)||30 to 45||30 to 60||30 to 75|
|Time required (per day)||15 min to 2 hours||1 to 2 hours per day||2 to 4 hours per day|
|Campaign activity||-Methodical, yet flexible and dynamic campaign plan, involving consistent emails and social media conversations.||-Same as Basic, plus.
|-Same as Intermediate, plus.
-Press support and broader reach.
|Relationship with network||-Established trust between the Project Leader(s) and their Tier 1 and part of their Tier 2 network.||-Established trust between the Project Leader(s) and their Tier 1 and Tier 2 networks, and part of their Tier 3.||-Established trust between the Project Leader(s) and their 1st, 2nd and 3rd Tier and beyond
-Many times Project Leaders are stars in their niche/community, and have an engaged and energized fanbase.
Tier 1 - Friends, Family, and Dedicated Fans - Contribute first because trust and relationship is already established (plan to reach out to a few before you launch so they are ready for their role as catalysts)
Tier 2 - Friends-of-Friends and Acquaintances - Contribute after ´trust signals´ are sent (i.e., see other people contribute or see other people buzzing about your project via online discussions or press)
Tier 3 - Broader Connections and the Crowd - Contribute last because it takes more work to gain their attention and win trust
Projects that raise the most are ones that start with Tiers 1 and 2, and build momentum into the Tier 3.