Think outside of the box:
Use creative marketing techniques to create interest in your campaign. Identify various marketing promotions that you are going to unveil at each phase of your campaign.
For example, fireman Fred could use washable paint to write the web address of his Endless Crowds webpage on a fire truck. Alternatively, Fred could hang a banner with the webpage address outside of the firehouse. Don’t be afraid to partner with local businesses to throw fundraising events.