Networking and Outreach: In the event that core-supporters are unable to support your campaign’s donation goal, prepare a networking and outreach plan to help drive traffic to your campaign.
For some, this will involve the use of the internet to connect with untapped networks of people that will be supportive to the cause through outlets like the Endless Crowds campaign webpage, social media platforms and direct e-mails.
Other Campaign Managers prefer more traditional means of communication including newsletters, circulars, postage, flyers and word of mouth. Combining both forms of networking and outreach will attract additional traffic and help exceed the campaign goal.
What will it take to raise that amount of money?
|Basic $1,000-10,000||Intermediate $10,000-100,000||Advanced $100,000+|
|Supporters||40 to 200||150 or more||1000+|
|Campaign (days)||30 to 45||30 to 60||30 to 75|
|Time required (per day)||15 min to 2 hours||1 to 2 hours per day||2 to 4 hours per day|
|Campaign activity||-Methodical, yet flexible and dynamic campaign plan, involving consistent emails and social media conversations.||-Same as Basic, plus.
|-Same as Intermediate, plus.
-Press support and broader reach.
|Relationship with network||-Established trust between the Project Leader(s) and their Tier 1 and part of their Tier 2 network.||-Established trust between the Project Leader(s) and their Tier 1 and Tier 2 networks, and part of their Tier 3.||-Established trust between the Project Leader(s) and their 1st, 2nd and 3rd Tier and beyond
-Many times Project Leaders are stars in their niche/community, and have an engaged and energized fanbase.
Tier 1 - Friends, Family, and Dedicated Fans - Contribute first because trust and relationship is already established (plan to reach out to a few before you launch so they are ready for their role as catalysts)
Tier 2 - Friends-of-Friends and Acquaintances - Contribute after ´trust signals´ are sent (i.e., see other people contribute or see other people buzzing about your project via online discussions or press)
Tier 3 - Broader Connections and the Crowd - Contribute last because it takes more work to gain their attention and win trust
Projects that raise the most are ones that start with Tiers 1 and 2, and build momentum into the Tier 3.