Start off with a bang:
Successful crowdfunding campaigns start with a core group of supporters. These are often friends, family, supporting/partner organizations. Project Creators must identify their core-supporters early and consider the most effective way to communicate with them.
A letter that highlights and details the campaign should be sent to these individuals. Their donations will help to establish credibility and momentum for the cause, which will pay dividends if the department, organization or business manages to exhaust its social network.
**REMEMBER: Donations are more likely to be given to a campaign that demonstrates success. This is because a successful campaign allows supporters feel like they are making a difference.